Balanced Functionality and Style

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our-team

In a Nutshell

This watch is smart but at the same time simple. It has all the functionalities of a traditional watch with some added features but no distractive notifications. You've probably got your smartphone for that.

Create your own style by choosing the watch face and a matching strap

A simple and classic watch style.

With the functions you really need in a watch

Create your own style by choosing the watch face and a matching strap

A simple and classic watch style.

With the functions you really need in a watch

what-we-want-to-achieve

What We Want to Achieve

We believe that passion leads to great idea, great idea leads to quality product, and quality product leads to success!"

Quality Timepiece

Our aim is to create a product of exceptional quality. Sapphire glass, scratch resistant watch case, vegetable tanned leather strap to name but a few.

Carbon Neutral

Looking after the environment we live in is important to us. We’ll endevour to offset all the carbon that is created in the watchmaking process.

High Tech

The latsest energy efficient processor, high resolution touchscreen, Bluetooth low energy, wireless charging, NFC chip.

about-project

Credo

We believe in simplicity and clever design

BORN IN SWITZERLAND

Inspired by the Swiss traditional watchmaking the idea of this touchscreen watch was born in Basel, Switzerland. With technology and functionality in mind, the design combines the old and the new; traditional round watch case design with an ergonomically placed function button, and 21st-century technology under the hood. All this in a quality timepiece, using quality materials that will make you want to own one.

LESS IS MORE

Wristwatches have come a long way since their introduction centuries ago and they have a bright future ahead. At this point of the watch evolution, we simply want to take advantage of technological advancements while keeping the watch a watch. We don’t try to create a fitness-gps-tracker-notificatoin-receiver-route-planner-I-can-do-everything device. This watch is smart but in a subtle and non-distractive way.

CUT OUT THE NOISE

We didn’t want to create another wearable device that tries to replace your smartphone or be an extension of it while tracking your fitness activities. This watch won’t interrupt you with notifications, social network updates, news feeds, or showing the current step counts. What it will do though is to bring 21st-century technology into a quality timepiece, that offers the benefits of a smartwatch without the distractive notifications.

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