Inspired by the Swiss traditional watchmaking the idea of this touchscreen watch was born in Basel, Switzerland. With technology and functionality in mind, the design combines the old and the new; traditional round watch case design with an ergonomically placed function button, and 21st-century technology under the hood. All this in a quality timepiece, using quality materials that will make you want to own one.
LESS IS MORE
Wristwatches have come a long way since their introduction centuries ago and they have a bright future ahead. At this point of the watch evolution, we simply want to take advantage of technological advancements while keeping the watch a watch. We don’t try to create a fitness-gps-tracker-notificatoin-receiver-route-planner-I-can-do-everything device. This watch is smart but in a subtle and non-distractive way.
CUT OUT THE NOISE
We didn’t want to create another wearable device that tries to replace your smartphone or be an extension of it while tracking your fitness activities. This watch won’t interrupt you with notifications, social network updates, news feeds, or showing the current step counts. What it will do though is to bring 21st-century technology into a quality timepiece, that offers the benefits of a smartwatch without the distractive notifications.